Funeral Partners welcomes pre-paid funeral plans announcement from FCA


Funeral Partners has welcomed the Financial Conduct Authority’s (FCA) announcement that it intends to authorise Alternative Planning Company Limited who offer the company’s Choice Pre-Paid Funeral Plans when regulation comes into force on 29 July.

“This gives reassurance to all our existing customers that Choice Plans provide exceptional security for their money,” said Funeral Partners Chief Executive Officer Sam Kershaw.

“We were one of the first companies to submit an application to become regulated. We welcome the regulatory changes which will allow customers to buy a pre-paid plan with confidence and stamp out poor financial conduct and sales practices.”

Funeral Partners, the UK’s third largest funeral services provider, applied for authorisation from the FCA through its Torquay-based Alternative Plan Company Limited (APCL), which is already a registered member of the current Funeral Planning Authority (FPA).

Funeral Partners’ Choice Pre-Paid Funeral Plans are primarily sold through its network of more than 235 funeral homes across England, Scotland and Northern Ireland. For maximum security of its funeral plan funds, Choice works only with UK-based life assurance companies who are authorised and regulated by the Prudential Regulation Authority (PRA) and regulated by the Financial Conduct Authority (FCA).

CEO Sam Kershaw continued: “Regulation is essential for the funeral plan market and will ensure clients can buy with confidence, transparency, and with a full understanding of what they are buying, with the security that their money is safe.”

Funeral Partners’ Alternative Plan Company Limited is one of 24 funeral plan providers which the FCA has announced its intentions to authorise from 29 July, representing around 87% of existing customer plans.

To see Funeral Partners’ network of funeral homes visit
To see which Funeral Plan providers the FCA intends to authorise, see FCA announces funeral plan providers likely to be authorised | FCA

A plan to suit you

Because we are all different, Choice makes it easy to include details that suit you,
allowing you to make changes or add new ideas in the future.

Choice Essentials

The fixed cost of the essential services carried out by the Funeral Director.

Choice Plus

Selecting Choice Plus, secures additional professional services at a special rate.

My Choice

The freedom to create a truly bespoke funeral, to suit your wishes and budget.

  • £1,920


  • £4,056


  • £?


Rising Funeral Costs

Why a Choice Funeral Plan is a wise investment

Between 2004 and 2021, the cost of the average UK funeral doubled to over £4,056 – and funeral costs are still rising faster than inflation. (SunLife Cost of Dying report 2022).

The trend shows no sign of slowing.

The good news is that you can freeze the cost of Funeral Director Services at today’s prices with a Choice Funeral Plan. It’s very quick and easy to set up.  You don’t have to decide everything now – you can add details in the future. And if you move home, your plan moves with you.

Compare our Plans

Choice plans start with the essentials that everybody needs, to which you can add options,
or special touches that make a truly unique occasion.

Why Choice

A Choice plan is easy to arrange and you can add options that suit you, whenever you wish.

Our plan fixes Funeral Directors’ costs at today’s prices, reducing future stress for your family.

Your money is ring-fenced and underpinned by a separate whole of life assurance policy administered by Ecclesiastical Life Ltd in line with FCA regulations.

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