Choice Funeral Plans, the Funeral Plan arm of Funeral Partners has launched a new funeral plan product to ensure people who want an Unattended Cremation, sometimes known as a Direct to Cremation service, will receive the highest quality of care from their network of Funeral Directors

The country’s third largest funeral services business will be offering their new Unattended Cremation Plan in order to fulfil the individual needs of those who do not want a traditional funeral service, but want to make some provision for the future.

Funeral Partners Chief Executive Sam Kershaw said it was important to meet every customer’s needs.

He said: “The number of people wanting an Unattended Direct to Cremation service is increasing and although we know that traditional funerals continue to be the most popular choice for our families, it is important that we are able to offer this option to everyone.

“For customers purchasing an Unattended Cremation Plan from us, it will mean they will have the benefit of our exceptional level of service and will be safe in the knowledge their funeral will be conducted by a Funeral Director local to them or their loved one, by people they know and trust. They will also have the option to visit and say goodbye prior to the cremation at one of our funeral homes.

“If a customer changes their mind about the type of funeral they want during the lifecycle of their plan, they can switch to one of our more traditional plans.”

The new Unattended Cremation Plan is priced at £1,795, includes professional services, a simple coffin, crematorium fees and doctors’ fees (if required), is now available in all Funeral Partners branches or by telephone calling the Choice office and will be available to purchase online in the new year.

Funeral Partners have also made enhancements to their other Choice Funeral Plan products– Essential and Plus – and have introduced one national price for the products across all the funeral homes in their network.

The plans are designed to be fully portable, so they can be bought at one Funeral Partners funeral home and then used at another, if you move to another part of the country or for another reason, subject to terms and conditions.

Choice Funeral Plans have featured on both regional and digital television channels in the past year with an advertising campaign starring beloved characters Maureen and Brenda, who make wry comments about the choices made by their friends for their funerals demonstrating the benefits of pre purchasing a funeral plan and expressing your personal funeral wishes. The campaign has been well received by customers, so you will be seeing more of the duo in the coming months.

For more information about Choice Funeral Plans, visit or call 0808 2586 775

To find your nearest Funeral Partners Funeral Home, visit

Terms and Conditions

Choice Funeral Plans are provided by Alternative Planning Company Limited (APCL). Funeral Partners is an appointed representative of APCL. APCL is authorised and regulated by the Financial Conduct Authority with firm reference number 965282.

The price of an Unattended Cremation Plan is £1,795. The equivalent price for an unattended funeral purchased today is £1,775, which is a national average based on 243 branches in the Funeral Partners Network (excl. Doctors fees). Funeral prices vary, and local prices differ, please check your local Funeral Partners branch for specific funeral prices or go online at These prices are correct as of 01.11.23. APCL incurs costs in order to provide this Funeral Plan to you. APCL typically retains around £475 of the price you pay for each Funeral Plan to cover our costs.

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