Howard’s Funeral Directors

Howard’s Funeral Directors are located in Southport and Ainsdale and have been helping and serving local families since 1988.

Our Funeral Plans

Unattended Cremation Plan

A simple, dignified and low-cost cremation without the formalities of a funeral, with no service at the crematorium.


Choice Essentials Funeral Plan

Covers all essential Funeral Director services

From £2,650

Choice Plus Funeral Plan

Covers all essential Funeral Director services plus embalming and a chauffeured limousine for up to six passengers

From £2,925

*Equivalent price shown is a national average, based on 255 branches within the Funeral Partners Network (correct as of Feb 2024) and includes our lowest priced coffin. Funeral prices vary and may go up or down in the future.

Third Party Fees and Additional Products & Services are not included in the Choice Essentials and Choice Plus Plans. Certain Third Party Fees (burial or cremation fees and doctor’s fees, if required) must be paid in order for the funeral to take place, in addition to the funeral plan cost.

With a Choice Funeral Plan

Our Funeral Plan enables you to prepay for certain elements of your funeral in advance and fix the cost of Funeral Director Services, protecting you from the risk of these rising.

  • The Funeral Director Services are included
  • For Choice Essential and Choice Plus Plans you have the option to make Voluntary Contributions towards Third Party Fees and Additional Products & Services
  • You will not require a medical assessment
  • You are able to record your wishes to help your family make decisions when the time comes

Choose a Branch to buy your Funeral Plan


1-5, Roe Lane, Southport, England, PR9 9DR, United Kingdom.

41 reviews on Google


82, Station Road, Southport, England, PR8 3HW, United Kingdom.

5 reviews on Google



Rating: 4.7 from 41 reviews View on Google Maps

Joanne Coates

a year ago

My first point of contact by phone was Derek. He was kind, patient and professional from the very beginning. When I had questions or concerns I was able to get in touch and Derek would contact me at his earliest convenience and I was very grateful to have a continuous contact rather than to deal with different people throughout the process of planning my Dads funeral. I also met with Chris in person, again, kind, considerate and professional. He went out of his way to be available as I was travelling some distance to make final preparations and sign papers. Fantastic, friendly service from the outset. They made a very tough process much more manageable. Thank you to such an outstanding team.

Sarah Cutts

a year ago

I was happy with the service from the start, from taking out the funeral plan for my mum to arranging the funeral. It was an easy, stress-free process and Derek’s manner was kind and helpful, which really helped. All our wishes were carried out efficiently and professionally and we were very happy with the service and communication throughout. I’m so glad I took out the funeral plan with Howard’s. They were a pleasure to deal with and I would highly recommend them. Many thanks for all your help.

Bob Birchall

a month ago

Its not the best time to have to be making decisions, but they made the whole process so easy. Can thoroughly recommend.


a year ago

We were very pleased with the service we received from Derek and the team at Southport. Derek gave us good advice on options prior to the funeral. We also felt that the service on the day was very respectful and felt unhurried, which was appreciated and made it seem more personal.

Colin Davis

a year ago

Thanks to Elizabeth, Derek and his team for a very dignified service for my mum. 1st class service excellent staff. Nothing was too much trouble. I cant 't thank them enough for Today. Great Vicar choice. Colin and Elisa


Rating: 5 from 5 reviews View on Google Maps

Diane Mcqueen

2 years ago

Howards Funeral Directors were excellent in every way, from planning the funeral to delivering it. We were struggling with tight deadlines due to Easter, but they were able to make it work and provide a funeral of the highest quality. They coped with some last minute changes and traffic delays on the day to get us there on time. It was commented on by everyone present that it was a lovely service. It could not have gone better nothing was too much trouble. Thanks to Lyndsay, Derek, Carl and all the staff involved

Michael hurley

5 years ago

Every aspect was dealt with sensitively and efficiently, with great attention to detail. This is exactly the sort of service that is needed at such a difficult time.

Nick Pulman

a month ago

David Warner

a year ago

Mike Smith

4 months ago